It is vital for us to redefine the process of digital content production. Make it simpler, faster and more accessible for digital budgets.
That’s why we defined the most attractive, creative and informative ways product can tell their stories – we call them forms. Discover 14 diverse stories told by the same product.
Pure product It’s for your product to communicate: I am
It’s a set of video forms dedicated to show the power of a product itself. No extra elements in the frame. Perfect for any e-commerce demands.
The most basic of our visual forms, a few shots of your product going solo. It’s like a video packshot.
One smooth camera slide to show the epicness of your hero
A single shot GIF-like loop that plays and rewinds on itself
This form has an eye for detail. It’s a visual journey uncovering most appealing moments of your product
Product in context By these forms your product says: I have personality
This batch of videos is tailored for a broad digital use. It’s eye-catching. It’s jaw-dropping. The creation involves exploring the product’s world and translating its vividness into the language of the social media films. Compared to pure product these forms are longer, include props, scenography and final montage.
A single-shot sequence that loops back and forth in the imagined world of the product
We freeze precise element in the frame to communicate and emphasize what’s the most important in your product story
The narration is based on placid sights and sounds that trigger brain-tingling feeling and sharpen the senses
We highlight the ingredients or decompose the elements your product is made of
A state-of-the-art form that is either a mixology of our forms or a completely new visual idea that takes the viewer on a journey across your product’s world
Product in use When product says: Get to know me
These are the best forms to build informative, top-notch content around your product. Youtube is the second biggest browser today. And explainer videos are the new black. This video set is to show ‘how’. The forms are still about your product, but in an explanatory way. This means they are more complex, may involve some acting or some serious set design.
The simplest form of ‘how to’ bring to a step by step narration
Here we focus on showing features that prove the functionality of your product.
This format guides the user through all operations around your product (like first use, maintenance, components replacement, etc.)
Explainer video featuring some cast. Most advanced form production-wise, yet the best one if you want your product to be accompanied by your brand’s ambassador or influencer.